To be clear: I’m familiar with very basic HTML and how to use blogging platforms like WordPress. I’m looking for examples of jobs where you work for a company (not self employed or free lancing) that revolve around SEO and web marketing. NOT article writing or micro site blogging. All suggestions are appreciated. Thank you.

I am learning about SEO and Linking etc and I am using WordPress. Is it better to link to a specific article or the entire category in terms of long term search rankings?